Burberry. The name conjures images of classic trench coats, sophisticated equestrian influences, and a distinctly British heritage. More than just a brand, Burberry is a cultural icon, a testament to enduring style and meticulous craftsmanship. This comprehensive guide, Burberry 101, will explore the brand's rich history, delve into the iconic trench coat, examine its wartime significance, and unravel the complexities of its evolution into a global luxury powerhouse.
I. A Legacy Forged in Gabardine:
Thomas Burberry, a young draper from Hampshire, England, founded the company in 1856. His initial focus was on high-quality outdoor clothing, reflecting the needs of the increasingly active Victorian era. The pivotal moment in Burberry's history arrived with the invention of gabardine in 1879. This revolutionary, tightly woven, waterproof fabric was lightweight yet incredibly durable, offering unparalleled protection from the elements. This innovation was immediately recognized for its superior performance, particularly in the harsh British climate. Burberry's early success was built upon this groundbreaking fabric, which became synonymous with the brand's commitment to both functionality and elegance.
The early years saw Burberry focusing on practical outerwear, catering to both the sporting community and the burgeoning middle class. The brand's reputation for quality and innovation steadily grew, attracting a loyal clientele who valued both performance and style. This foundation of practicality and quality would become the cornerstone of Burberry's enduring success.
II. The Burberry Trench Coat: An Icon Born of Necessity:
The iconic Burberry trench coat, arguably the brand's most recognizable creation, emerged from a practical necessity. During the First World War, the British army required a durable, waterproof, and weather-resistant coat for its soldiers fighting in the trenches. Burberry's gabardine fabric, with its inherent water-repellent properties, proved ideally suited for this purpose.
III. Burberry Trench Coats in WWI: A Symbol of Resilience:
The war years significantly impacted Burberry's trajectory. The army's adoption of a modified version of Burberry's existing designs led to the mass production of what would become the quintessential trench coat. These coats, initially known as the "Tielocken" coat, featured key characteristics that would define the style for decades to come:
* Gabardine Fabric: The waterproof and durable gabardine remained central to the coat's design, providing crucial protection against the harsh conditions of trench warfare.
* Double-Breasted Design: This provided extra warmth and protection from the elements.
* Epaulettes: Originally designed to accommodate shoulder straps for carrying equipment, these became a distinctive stylistic element.
* Gun Flaps: These flaps, located on the back, allowed soldiers to easily access their weapons while keeping their coats closed.
* D-Rings: These rings, initially used for attaching various accessories, have become a signature feature of the trench coat.
* Storm Shield: The back yoke and the high collar offered additional protection against the rain and wind.
The trench coat's functionality and practicality were essential for soldiers' survival in the trenches. But beyond its practical uses, the coat also took on a symbolic meaning. It represented resilience, endurance, and the unwavering spirit of the British soldier. The coat became an enduring emblem of the war and its impact on the world. Its enduring popularity after the war is a testament to its quality and enduring style.
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